In the brick and mortar retail world, image is everything. A store’s window display will give customers a tremendous amount of information about a store before they’ve even opened the front door. Perhaps the store is an exclusive boutique, elegantly displaying only the finest items. The store might be a discount electronics shop, overwhelming window shoppers with their wares. Is the display clean or dirty? Fresh or outdated? Tasteful or gaudy? The window display tells shoppers a lot about the store, its products, and its customer service, and strongly influences their decision to shop there or go elsewhere.I was looking for more information and found it here.
The same philosophy applies to the online storefront as well. Your web site’s design serves the same function as a store’s picture window. It tells the shopper about much more than your product or service, but about the overall quality of your business. If your design is outdated, gaudy, disorganized, or otherwise unappealing, it will turn customers away. It is also important not to let form trump function – a beautiful and aesthetically-pleasing design if useless if customers cannot figure out how to view an item or update their shopping cart. Your web page is your storefront. You must design it wisely.